You outsource it A relevant banner works, a loud banner without content does not. The challenge is therefore to make the banners as relevant as possible. Adwords offers many different options to specify your target group, and normally you use banners to attract new visitors. So you mainly reach people who do not yet know your company, or at least have not yet interacted with your website. They must have a reason to visit your website. which you can arrange banners in such a way that they are relevant to the target group you have chosen. With contextual targeting you use banners that match the content of the page they are on. After you have entered your relevant keywords, Adwords automatically takes care of placements that match.

With Affinity Audiences you focus more on the relevance of the target group instead of that of the website. Simply put, with contextual targeting, Adwords targets sites the phone number list same that are relevant to your target audience, with affinity targeting, Adwords targets that target audience themselves, regardless of where they are on the web. By using custom affinity groups, you can target more specifically based on interests, among other things. You can also add relevant websites yourself. It is advisable to enter at least 5 interests or URLs. It is also possible to target people who already have a purchase intention. Individuals in in-market audiences have that purchase intent.

They are researching similar or the same products and are actively considering them. With the option topics, sites that fall within a certain topic can be targeted. When it comes to reaching mothers in different stages of pregnancy / motherhood, this is an interesting option. There are different topics for each phase. Prefer to control yourself? With placements you decide where your ads can be seen. This feature allows you to select specific pages or websites to display your ads. The websites must then belong to the Google network.