To the preferred version and to specific pages error page website visibility in the search engine overall site history choosing the right keywords seasonality of the industry/service access of search engine robots to website resources site maps. integration with analytics overall health of the page code correctness of meta tags navigation privacy policy page the presence of a favicon html tags and us Their positioning potential alternative descriptions and names.
Of photos and other graphic files keyword consistency responsive version and website loading speed structured data analysis alternative language versions and how to implement them tag UK WhatsApp Number List website content analysis internal linking the quality of the backend of links and the site trust index Of coursethe pro version means more analysesmore statisticsdeeper implementation into the essence of the problem.
A problem that sometimes runs quite deep and a general analysis will not be the antidote here. Sometimesfor example due to the lack of access to appropriate analytical toolsdepending on the client's willonly the paid version will show us some importantif not keyproblems. For examplesuch as indexing errors. Let's not forget that the clue of the audit itself is how the analyzed website is perceived by Google.
