Foreword: At present, with the entry of giants such as Meituan, Didi, and Pinduoduo, the entire community group buying industry has become more lively. There are already more online analysis contents about the further impact of the entry of such whatsapp database Internet giants on the industry. The author will not go into details. This article mainly starts from the perspective of commodities, and explains the operation logic of commodities in the whatsapp database community group buying mode, hoping to bring some help to friends who are interested in this. 1. Classification of commodity categories.
The above picture is the author’s arrangement according to the commodity operation logic. In terms of category division, the current community group buying can be mainly divided into fresh fruits, quick frozen products, aquatic products and seafood, vegetable and soy products, dairy products, water, meat, poultry and eggs, grain and oil. Rice whatsapp database noodles, casual snacks, household goods and other categories. Among them, fresh fruits, vegetables and soy products, aquatic seafood, meat, poultry and eggs and other fresh food products occupy the whatsapp database bulk of the sales and sales of the current community group buying platform. After all, the current community group buying is mainly to meet the family consumption.
The living room is the main scene of household consumption, so it is understandable that the above-mentioned products sell well. whatsapp database According to these commodity categories, the author further divides them according to commodity attributes and whatsapp database commodity operation strategies. Among them, commodity attributes are relatively easy to understand, and are mainly divided into standard products, differentiated products and Internet celebrity products according to the characteristics of the products and the current popularity.