Unsurprisingly, it is sweets and other confectionery that attract the French. Then come autumn vegetables to make, for example, Halloween pumpkins. Then, it is the purchase of non-alcoholic drinks that attract the crowds. On average, the French spend €63 on Halloween , men €75 and households with children under 15 €70. Halloween also weaves its web on the Web The Halloween effect is also being felt on the web. Google Trends allows us to see the evolution of interest in the search term Halloween since 2004. We are well aware of the lack of interest that there has been since 2005, then of the renewed interest that has appeared since the 2010s.
Interest in Halloween on Google Also on Google Trends, we note that the topics and queries associated with Halloween mainly concern disguise ideas related to the costume fax list or tricks and make-up ("contact lenses", "easy halloween make-up") or the organization of a Halloween event (“Halloween party”, “easy Halloween meal”, “Halloween decoration”). Similarly, we find names of brands where we find this kind of costumes and decoration, such as Gifi, la Foir'Fouille or the site deguisetoi.
What do Google searches tell us? In 2015, Think with Google published an article about Halloween queries made by Internet users in 2014 and 2015. We then learn what are the most asked questions on the search engine: Halloween: most asked questions on Google Google data also tells us more about most searched costumes (Star Wars, Harkey Quinn, vampire, Batman, Joker), most searched makeup ideas (witch, vampire, skeleton, zombie, Mexican skull) or even the most popular cucurbit recipes (pumpkin soup, pumpkin soup, pumpkin cake, pumpkin velouté and pumpkin gratin.
