Even though blog articles offer valuable information the same as online videos, many people prefer the latter since it takes less mental effort to absorb their content.
Online videos can generate up to 1,200% more Cork Kids Bicycle Shop shares than texts and images on social media since they are entertaining and easy to grasp.
Using online videos for marketing on social media can help you capture people’s attention. You can create more personal interaction and connection by replying to their comments on the online videos you posted.
For example, to reach more people, try uploading more videos on social media like Facebook, YouTube, Instagram, and TikTok. People who use those will be able to find your online videos, which should help improve your engagement with more potential customers.
2. Acquire More Web Traffic
With the improvements in your social media engagement, you can expect your viewers to follow you on social media and eventually become interested in checking out your website.
You need to optimize your website to acquire more organic traffic. The quantity and quality of your organic traffic will increase by 41% once you upload high-quality and relevant online videos than those businesses that do not use video marketing as their business strategy.
Regularly posting and sharing online videos on social media helps you acquire more web traffic. You can expect the search engine ranking of your website to increase higher as your organic traffic grows more.